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ALDI life: music streaming provided by Napster

Entering the Music Streaming Market: ALDI Life

7,99 Euro per 30 days is the price point of ALDIs newly introduced music service @ALDI Life. The  @Napster based service is launching in Germany this Thursday, September 24. The offering is a new benchmark on price and service.

Our Take:

ALDI is well established and a strong brand in the european market space, addressing the mass market. ALDIs and Napsters offer will reach a client base that probably have never heard about streaming of music before. We think it’s a good move for Napster and ALDI and to benefit of music streaming overall.

Napster is hooked into the airable.API for connected device makers.

Source (german):